According to The Yellow Dog website:
The Yellow Dog Project is a global movement for owners of dogs that need space. It hopes to educate the public and dog owners to identify dogs needing space, promote appropriate contact of dogs and assist dog parents to identify their dog as needing space.
Yellow Dogs are dogs who need space - they are not necessarily aggressive dogs but more often are dogs who have issues of fear; pain from recent surgery; are a rescue or shelter dog who has not yet had sufficient training or mastered obedience; are in training for work or service; are in service; or other reasons specific to the dog. Here’s a list of what a yellow dog is NOT.
The Yellow Dog Project seeks to educate appropriate ways to approach or make contact with a dog with permission of a dog owner only, whether or not a dog is a “yellow dog”. They also seek to promote the use of yellow ribbons to identify yellow dogs needing extra space.
As a not for profit organization, all of the monies raised/donated are used to buy more material for ribbons, t-shirts for representatives, and posters for display.
The Yellow Dog Project encourages people to find their local positive reinforcement trainer and look for programs to help their pets. From Grisha Stewarts “Behaviour Adjustment Training” to fearfuldogs.com; Victoria Stillwell to Karen Pryor; Ian Dunbar to Dr. Sophia Yin; and beyond - The Yellow Dog Project encourages all forms of positive training to help yellow dogs.
Read more at the Yellow Dog Project website.